Writer & Editor (Freelance)
January 2019 - Present (6+ years)
Berlin / Remote
Researching language, design and feeling -
I shape brand voice, narrative identity, and editorial strategy for founders, studios and values-led projects. My entry into creative copywriting began in the arts: curating exhibitions, editing artist statements, leading experimental writing workshops and composing texts for cultural programs.
I’ve written press texts for music releases and social copy for a community radio station. My fiction has also appeared in Soft Eis, a Berlin-based print magazine. At Anytype, a Local First startup, this creative trajectory dovetailed into my first role in the world of tech — refining brand tone of voice, writing productand social copy, and collaborating closely with developers to translate abstract systems into warm, grounded language. I arrive now in this malleable space of peripheries — between technology and culture, precision and poetics. Through deep listening and careful composition, I help shape atmospheres steeped in emotional depth and clarity.
Photographer & Videographer (Freelance)
April 2018 - Present (7+ years)
Berlin / Remote
Portrait & documentary photographer. Beyond personal projects I've worked closely with cultural organisations, design agencies, ethical brands, independent record labels and artists. Still and moving image.
Communications Specialist at Anytype
July 2024 - May 2025 (11 months)
Berlin
Started as a freelance consultant at a Local-First, privacy-driven tech startup curating and composing content for a public-facing demo space in Berlin — a project exploring how language and environment can converge to tell acohesive in-app story. Later joined the marketing team to help refine toneof voice, editorial direction, product and social copy for their PKM tool withsensitivity to beauty and culture. Worked closely with developers to distill technical and abstract ideas intotangible, grounded language. Held 1:1 sessions with non-native English speakers across the team, offering copy editing, workshopping, and collaborative soundboarding support. Contributed to brand language, strategy, thought leadership and creative direction through a research-driven, listening-first approach.
Program Curator, Music Booker & Photographer at NORBERGFESTIVAL
February 2023 - August 2024 (1 year 7 months)
Remote / Norberg, Sweden
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