CV


Key SkillsCreative Background

✧ Visual Storytelling
✧ Interdisciplinary Research
✧ Art Direction Support
✧ Poetic Framing & Conceptual Thinking


Creative Copy & Communications

Writing & Content
✧ Creative Copywriting
✧ UX & Product Copy
✧ Long and Short-Form Editorial Content
✧ Website and Landing Page Copy
✧ Email & Newsletter Copy
✧ Social Copy
✧ Internal Communications

Brand Language & Voice
✧ Tone of Voice Development
✧ Brand Storytelling & Narrative Strategy
✧ Editorial Style Guides

Strategy & Research
✧ Content Strategy
✧ Naming & Positioning
✧ Audience Research
✧ Deep Listening & Interview-Based Insight
✧ Workshop Facilitation

Editing & Collaboration
✧ Copy Editing & Refining Voice
✧ Working with Non-Native English Speakers
✧ Cross-Functional Communication
✧ Soundboarding & 1:1 Sessions

Tools & Delivery
✧ Figma, Adobe InDesign, Google Suite
✧ Clean Asset Handover, Client-Ready Decks

Visual Content & Photography 


Framing & Feeling
✧ Portrait, Documentary & Event Photography
✧ Visual Storytelling
✧ Mood-Building
✧ Analogue & Digital

Motion & Presence
✧ Short-Form Video & Reels
✧ Lo-Fi, Intimate Direction
✧ Rhythmic Editing & Visual Flow
✧ Natural Soundscapes & Music Pairing

Creative Direction & Process
✧ Concept Development
✧ Styling, Locations, Casting
✧ Shotlisting & Scene-Building
✧ Collaborative, Intuitive Shoots

Tools & Delivery
✧ Lightroom, Premiere Pro
✧ Reel Formatting for Instagram & TikTok
✧ Image & Video Editing for Web
✧ Clean Asset Handover, Client-Ready Visuals



Employment 
Writer & Editor (Freelance)
 January 2019 - Present (6+ years)
Berlin / Remote

Researching language, design and feeling - I shape brand voice, narrative identity, and editorial strategy for founders, studios and values-led projects. My entry into creative copywriting began in the arts: curating exhibitions, editing artist statements, leading experimental writing workshops and composing texts for cultural programs.
I’ve written press texts for music releases and social copy for a community radio station. My fiction has also appeared in Soft Eis, a Berlin-based print magazine. At Anytype, a Local First startup, this creative trajectory dovetailed into my first role in the world of tech — refining brand tone of voice, writing productand social copy, and collaborating closely with developers to translate abstract systems into warm, grounded language. I arrive now in this malleable space of peripheries — between technology and culture, precision and poetics. Through deep listening and careful composition, I help shape atmospheres steeped in emotional depth and clarity.


Photographer & Videographer (Freelance)
April 2018 - Present (7+ years)
Berlin / Remote

Portrait & documentary photographer. Beyond personal projects I've worked closely with cultural organisations, design agencies, ethical brands, independent record labels and artists. Still and moving image.


Communications Specialist at Anytype
July 2024 - May 2025 (11 months)
Berlin

Started as a freelance consultant at a Local-First, privacy-driven tech startup curating and composing content for a public-facing demo space in Berlin — a project exploring how language and environment can converge to tell acohesive in-app story. Later joined the marketing team to help refine toneof voice, editorial direction, product and social copy for their PKM tool withsensitivity to beauty and culture. Worked closely with developers to distill technical and abstract ideas intotangible, grounded language. Held 1:1 sessions with non-native English speakers across the team, offering copy editing, workshopping, and collaborative soundboarding support. Contributed to brand language, strategy, thought leadership and creative direction through a research-driven, listening-first approach.


Program Curator, Music Booker & Photographer at NORBERGFESTIVAL
February 2023 - August 2024 (1 year 7 months)
Remote / Norberg, Sweden



Artist-Curator & Project Coordinator for a Project with MIASMA, Look Again & Aberdeen Performing Arts
January 2022 - August 2022 (8 months)
Aberdeen, Scotland

Exhibition: TERRA INCOGNITA (as above, so below)


Front of House
at Belmont Filmhouse
March 2016 - July 2022 (6 years 5 months)
Aberdeen, Scotland, United Kingdom

Project Coordinator & Researcher at Edinburgh International Film Festival
Remote



Research into cultural activity between screen and theatre writers based inEast Africa for potential creative collaborations, pathways and development.



Curatorial Fellow
at Peacock Visual Arts
April 2019 - July 2020 (1 year 4 months)


Aberdeen, Scotland


Darkroom Technician Assistant at Robert Gordon University
September 2018 - August 2019 (1 year)

Graduate In Residence at Robert Gordon University
September 2018 - August 2019 (1 year)
Aberdeen, Scotland


Education
Robert Gordon University
BA (Hons) Contemporary Art Practice 
2014 - 2018


Aberdeen, Scotland, United Kingdom

Kunstgut School of Contemporary Art
Portfolio Preparation
2013 - 2013
Berlin, Germany



University of the Arts London 
Fashion Styling & Photography
2012
London, United Kingdom

 


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Last Updated 24.10.31