Brand and editorial consulting for an independent jewellery boutique and cultural space in Edinburgh.
Project Highlight:
→ The ætla Journal, Issue 02
✧ copyediting ✧ interview writing ✧ publication design and print production ✧ visual storytelling ✧ analogue photography
Ongoing:
✧ brand communications ✧ newsletter writing ✧ social copy ✧ content planning ✧ editorial strategy ✧ photography
Tags:
✧ jewellery ✧ art ✧ publishing ✧ material culture ✧ editorial ✧
Ongoing content and creative strategy for a ceramic studio, spanning editorial, campaigns, copy and visual storytelling.
Project Highlight:
→ If You & I Are Earth: What Can We Learn From the Soil?
An editorial lead-generation campaign exploring soil, material and our relationship with the earth.
✧ concept development ✧ longform copy ✧ editorial ✧ research ✧ newsletter writing ✧ landing page copy ✧ graphic design ✧
Ongoing:
✧ website copy ✧ product descriptions ✧ newsletters ✧ editorial strategy ✧ social copy ✧ campaign development ✧ graphic design ✧ video editing ✧
Tags:
✧ ceramics ✧ material culture ✧ earth ✧ editorial ✧ storytelling ✧
Overview:
Long-term collaboration with a Local First tech startup in Berlin.
Project Highlights:
→ Berlin: A Field Guide
✧ research ✧ creative copy ✧ editorial ✧ in-app demo ✧ tech ✧ systems thinking ✧
→ Social Media
✧ TOV ✧ social copy ✧ script writing ✧ video editing ✧ visual concepting ✧ storytelling ✧ research
→ Interface
✧ UX writing and editing ✧ microcopy ✧ product language ✧ tooltips
→ Thought Leadership
✧ TOV ✧ editorial ✧ ghostwriting ✧ research
Additional links:
→ anytype.io
Full case study PDF available on request.
Early-stage brand language, tone development, and visuals for a rural accommodation project. Focused on writing with a sense of place, memory and atmosphere.
Role:
✧ Photo + Video
✧ TOV
✧ Research
✧ Brand Strategy
✧ Website Copy
✧ Social Copy
✧ Hospitality Storytelling
Tags:
✧ hospitality ✧ travel ✧ accommodation ✧ nature ✧ brand voice ✧ archival
Sky-Bound Sounds from the North
Narrative development, creative direction and socials for a (now retired) community radio station in Scotland.
Role:
✧ Social Media Strategy
✧ Narrative Development
✧ Graphic Concepting
✧ Community Tone
✧ Archival Research
Tags:
✧ sound ✧ storytelling ✧ community ✧ editorial ✧ poetic systems
Additional links:
→ Mixcloud
An ode to gentleness
Press text for an experimental electronic release. Longform description featured on Bandcamp.
Role:
✧ Music Copy
✧ Editorial
✧ Press Writing
Tags:
✧ music ✧ sound ✧ publishing ✧ poetic language
Additional links:
→ Bandcamp
Part of a year-long program culminating in the exhibition and event series, ‘With the North Sea’. Co-wrote event copy, edited artist texts, and contributed to social media.
Role:
✧ Copywriting for Exhibitions & Events
✧ Naming
✧ Arts Communication
✧ Copyediting
✧ Social Media
Tags:
✧ archival research ✧ arts ✧ curatorial ✧ education ✧ community ✧ editorial
Additional links:
→ peacock.studio
→ Details